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Learning Objectives

Upon completion of the Graduate Certificate in Health Administration, students will be able to demonstrate the following knowledge and skills:


Health Services Administration:

  • Examine the organization and systems framework of health services in the United States
  • Explore cultural/geographical competencies and cultural/geographical relevant approaches in the delivery of health services to underserved communities.
  • Analyze problems and current issues related to health and health care in the United States, Arizona, and rural areas and derive potential solutions
  • Analyze the health care system in a community


Health Care Marketing:

  • Describe and critically analyze marketing theories and methodologies, applied to health care marketing
  • Understand health care markets and consumer decision making about health
  • Understand market research as applied to health care products, services, and social marketing campaigns
  • Understand the links between strategic planning and marketing
  • Understand the uses of social marketing
  • Understand uses of marketing communications, especially social media, in health care
  • Develop a marketing plan for a health care service, or a social marketing campaign


Fundamentals of Budget and Finance:

  • Construct different types of budgets and study budget processes
  • Identify financial accounting principles and reports
  • Develop a business plan
  • Debate the role of ethics in financial management
  • Use financial reports for management decision-making
  • Recognize the nuances of health care reimbursement


Health Care Economics and Policy:

  • Explain how economic theory predicts the supply, demand and consumption of health care
  • Compare and contrast free market economy and command economies
  • Explain theories of market justice and social justice and how they apply to health care
  • Compare and contrast various methods of cost constraint such as managed care, restricted networks, capitation and price controls
  • Explain how individuals, interest groups and legislative members interact to establish government health policy and regulation
  • Compare and contrast the cost, quality and access of health care in various industrialized and non-industrialized nations
  • Analyze the structure, delivery and financing of health care in the United States and other industrialized nations


Advanced Health Care Administration:

  • Demonstrate an understanding of the difference between international health care delivery systems and the current United States system and illustrate how some international concepts could work in the United States
  • Comprehend the financial and reimbursement mechanisms of the United States health care system and how this affects administrative and management decisions
  • Understand the administrative and management issues required to assuming a leadership role in health care organizations
  • Understand the legal and regulatory environment in which the United States health care system operates and how it affects administrative and management decisions
  • Demonstrate the ability to apply administrative and management concepts in a health care environment

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