| Name of page | Prospective Students |
| Path/URL | https://live-coph-publichealth.pantheonsite.io/prospective-students |
| Content goals (e.g. business; user goals) | What organizational goals will this content meet? What primary tasks does it help users complete? |
| Message focus | What message should users walk away with? How do you want them to feel? |
| Calls to action | What task will a user complete? What is their next step? |
| Primary audience | Who is the main audience this content serves? |
| Secondary audience | Is there a secondary audience? |
| Content elements | How will you divide the content into sections? What key elements need to be included? |
| Needed resources | What resources does this content need? (Video? Photographs? An interactive form?) |
User research (either before/after) | Has there already been user research related to this topic? What research or usability testing should we plan? |
Success metrics | How will we know we have met our goals? What specific things will we measure? Who will be responsible? What time frame |
| Relevant stakeholders | Who else should we consult for planning or reviewing this content? |
| Content manager | Who will maintain the content over time? How often will it need to be reviewed and updated? |
