Upon completion of the Graduate Certificate in Health Administration, students will be able to demonstrate the following knowledge and skills:

Health Services Administration:

• Examine the organization and systems framework of health services in the United States
• Explore cultural/geographical competencies and cultural/geographical relevant approaches in the delivery of health services to underserved communities.
• Analyze problems and current issues related to health and health care in the United States, Arizona, and rural areas and derive potential solutions
• Analyze the health care system in a community

Health Care Marketing:

• Describe and critically analyze marketing theories and methodologies, applied to health care marketing
• Understand health care markets and consumer decision making about health
• Understand market research as applied to health care products, services, and social marketing campaigns
• Understand the links between strategic planning and marketing
• Understand the uses of social marketing
• Understand uses of marketing communications, especially social media, in health care
• Develop a marketing plan for a health care service, or a social marketing campaign

Fundamentals of Budget and Finance:

• Construct different types of budgets and study budget processes
• Identify financial accounting principles and reports
• Develop a business plan
• Debate the role of ethics in financial management
• Use financial reports for management decision-making
• Recognize the nuances of health care reimbursement

Health Care Economics and Policy:

• Explain how economic theory predicts the supply, demand and consumption of health care
• Compare and contrast free market economy and command economies
• Explain theories of market justice and social justice and how they apply to health care
• Compare and contrast various methods of cost constraint such as managed care, restricted networks, capitation and price controls
• Explain how individuals, interest groups and legislative members interact to establish government health policy and regulation
• Compare and contrast the cost, quality and access of health care in various industrialized and non-industrialized nations
• Analyze the structure, delivery and financing of health care in the United States and other industrialized nations

Advanced Health Care Administration:

• Demonstrate an understanding of the difference between international health care delivery systems and the current United States system and illustrate how some international concepts could work in the United States
• Comprehend the financial and reimbursement mechanisms of the United States health care system and how this affects administrative and management decisions
• Understand the administrative and management issues required to assuming a leadership role in health care organizations
• Understand the legal and regulatory environment in which the United States health care system operates and how it affects administrative and management decisions
• Demonstrate the ability to apply administrative and management concepts in a health care environment